Privacy Policy

Last updated 06/09/2026

1. Introduction

This Privacy Policy describes how Vivaz LLC, doing business as Prymr ("Prymr," "we," "us," or "our"), collects, uses, and shares information when you visit our website (prymrhub.com), purchase our digital product, or otherwise interact with our services.

By using prymrhub.com or purchasing our Product, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website or purchase our Product.

Important note about the Product itself: The Prymr digital product is a self-contained HTML/CSS/JavaScript application deployed by customers on their own infrastructure (such as SharePoint, Teams, or internal servers). The Product does not collect, transmit, or store data from end-users of the deployed hub. This Privacy Policy applies only to information collected through our website (prymrhub.com) and the purchase process.

2. Information We Collect

2.1 Information You Provide Directly:

  • Name and Email Address: When you purchase the Product, sign up for our newsletter, opt in to marketing communications, or contact us
  • Billing Information: Processed through our payment processor (Lemon Squeezy); we do not store full payment card information on our servers
  • Firm Information: Optional firm name, size, location, and contact details if provided during purchase, correspondence, or marketing form submissions
  • Communication Content: Emails, support requests, or messages you send to us
  • Marketing Preferences: Your subscription status and preferences for promotional communications

2.2 Information Collected Automatically:

  • When you visit prymrhub.com, the following information may be collected automatically through our service providers:
    • Usage Data: Pages visited, time spent on the website, click patterns, scroll behavior, browser type, operating system, device type, and screen resolution
    • IP Address: Collected by our hosting provider (Webflow), analytics provider (Google Analytics), and advertising/retargeting partners (Meta, LinkedIn, Google Ads). IP addresses may be anonymized in certain jurisdictions as required by law
    • Referral Source: How you arrived at prymrhub.com (search engine, direct link, advertisement, social media, etc.)
    • Session Information: Cookies and similar tracking technologies (see Section 5)

2.3 Information from Third Parties:

  • Payment Processor (Lemon Squeezy): As our Merchant of Record, Lemon Squeezy processes all transactions and shares with us transaction confirmation, order details, and customer information necessary to fulfill your purchase. Lemon Squeezy's own Privacy Policy governs their data collection.
  • Analytics Services: Aggregated usage statistics from Google Analytics
  • Email Service Provider: Engagement metrics (such as whether you opened our emails, clicked links, or unsubscribed) from our email marketing platform, ConvertKit
  • Advertising Platforms: Information about your interactions with our advertisements from Meta (Facebook), LinkedIn, and Google Ads

3. How We Use Your Information

We use the information we collect to:

  • Fulfill Your Purchase: Process transactions, deliver the Product, provide customer support, and process refunds
  • Communicate With You: Send order confirmations, product updates, support responses, and marketing communications (where you have consented)
  • Marketing and Promotions: Send newsletters, product announcements, promotional offers, and other marketing communications to subscribers who have opted in. You may unsubscribe at any time.
  • Improve Our Services: Analyze usage patterns to enhance our website, the Product, and overall customer experience
  • Advertise and Retarget: Show relevant advertisements to current and prospective customers across third-party platforms (Meta, LinkedIn, Google Ads) using cookies and similar technologies
  • Comply With Legal Obligations: Meet tax reporting, accounting, and regulatory requirements
  • Prevent Fraud: Detect and prevent fraudulent transactions, unauthorized access, or abuse of our services
  • Enforce Our Terms: Investigate and address violations of our Terms of Service

4. How We Share Your Information

4.1 We Do Not Sell Your Information.

‍ Prymr does not sell your personal information for monetary consideration to third parties. However, under California's Consumer Privacy Rights Act (CPRA), the term "sale" includes certain forms of data "sharing" with third parties for cross-context behavioral advertising. We do engage in such sharing as described below, and California residents have the right to opt out (see Section 7).

4.2 Service Providers.

  • We share information with trusted third-party service providers who help us operate our business:
    • Lemon Squeezy: Payment processing as our Merchant of Record
    • ConvertKit: Email marketing and communication delivery
    • Google Analytics: Website usage analysis and traffic measurement
    • Meta (Facebook), LinkedIn, and Google Ads: Advertising, retargeting, and conversion tracking
    • Webflow: Website hosting and infrastructure
    These service providers are contractually required to protect your information and use it only for the purposes we specify. However, you should review their respective privacy policies as each governs its own data practices.

4.3 Cross-Context Behavioral Advertising.

‍ We use Meta Pixel, LinkedIn Insight Tag, and Google Ads conversion tracking to show you relevant advertisements based on your browsing behavior. This involves sharing information about your visit to prymrhub.com with these advertising platforms. Under CPRA, California residents may opt out of this sharing through the mechanisms described in Section 7.

4.4 Legal Requirements.

‍ We may disclose information when required by law, court order, subpoena, or to protect our legal rights, the rights of others, our property, or to prevent fraud or harm.

4.5 Business Transfers.

‍ If Vivaz LLC is involved in a merger, acquisition, asset sale, bankruptcy, or similar transaction, customer information may be transferred as part of that transaction. We will provide reasonable advance notice and any applicable choices regarding your information.

4.6 International Data Transfers.

Your information may be transferred to, stored in, and processed in the United States and other countries where our service providers operate. If we engage contractors or service providers located outside the United States, your information may be transferred to those jurisdictions. For European Union and United Kingdom residents, such transfers are conducted under appropriate safeguards including Standard Contractual Clauses (SCCs) approved by the European Commission and UK regulators, or other lawful transfer mechanisms.

5. Cookies and Tracking Technologies

5.1 What Are Cookies?

Cookies are small text files stored on your device that help us recognize you, remember your preferences, and improve your experience. We also use similar technologies including pixels, web beacons, and local storage.

5.2 Cookies We Use:

  • Essential Cookies: Required for the website to function (e.g., session management, security). Cannot be disabled.
  • Analytics Cookies (Google Analytics): Help us understand how visitors use prymrhub.com, including pages visited, time on site, and traffic sources
  • Advertising Cookies (Meta Pixel, LinkedIn Insight Tag, Google Ads): Track conversions, enable retargeting, and measure advertising effectiveness across third-party platforms
  • Functional Cookies: Remember your preferences and settings to improve your experience

5.3 Cookie Consent.

‍ If you visit prymrhub.com from the European Union, United Kingdom, or other jurisdictions requiring cookie consent, you will be presented with a cookie consent banner allowing you to accept, reject, or customize which cookies are loaded. Essential cookies do not require consent. Non-essential cookies (analytics and advertising) will not be loaded until you provide consent.

5.4 Managing Cookies.

You can control cookies through:

  • Your browser settings (most browsers allow you to block or delete cookies)
  • Our cookie consent banner (where applicable)
  • Industry opt-out tools such as the Network Advertising Initiative (NAI) opt-out page or Digital Advertising Alliance (DAA) opt-out page
  • Direct opt-out with specific providers:
    • Google Analytics: tools.google.com/dlpage/gaoptout
    • Meta: facebook.com/about/ads
    • LinkedIn: linkedin.com/legal/ads-policy

Disabling certain cookies may affect website functionality.

6. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill the purposes described in this Privacy Policy
  • Comply with our legal obligations, including tax and accounting requirements (generally a minimum of 7 years for financial records)
  • Resolve disputes and enforce our agreements
  • Maintain business records appropriate to our operations

Specific retention periods vary depending on the type of information and applicable legal requirements. When information is no longer needed for these purposes, we delete or anonymize it.

7. Your Rights

Depending on your location, you may have certain rights regarding your personal information.

7.1 Rights Available to All Customers

  • Access: Request a copy of the personal information we have about you
  • Correction: Request corrections to inaccurate or incomplete information
  • Deletion: Request deletion of your information (subject to legal retention requirements)
  • Opt-Out of Marketing: Unsubscribe from marketing communications at any time using the unsubscribe link in our emails or by contacting us

7.2 Additional Rights for California Residents (CPRA)

Under the California Consumer Privacy Rights Act, California residents have the right to:

  • Right to Know: Request disclosure of what personal information we collect, use, disclose, and "sell" or "share"
  • Right to Delete: Request deletion of personal information we have collected
  • Right to Correct: Request correction of inaccurate personal information
  • Right to Opt-Out of Sale and Sharing: Opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising. You may exercise this right by emailing team@prymrhub.com with the subject "CCPA Opt-Out" or by using our cookie consent settings.
  • Right to Limit Use of Sensitive Personal Information: We do not use sensitive personal information for purposes requiring this limitation, but you may request this limitation if applicable
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights

7.3 Additional Rights for European Union and United Kingdom Residents (GDPR and UK GDPR)

Under the General Data Protection Regulation and UK GDPR, EU and UK residents have the right to:

  • Data Portability: Receive your personal information in a structured, commonly used, machine-readable format
  • Object to Processing: Object to the processing of your personal information for certain purposes, including direct marketing
  • Restrict Processing: Request that we limit how we process your personal information
  • Withdraw Consent: Withdraw consent for processing where consent is the legal basis (note: withdrawal does not affect prior lawful processing)
  • Lodge a Complaint: File a complaint with your local data protection supervisory authority (in the UK, this is the Information Commissioner's Office at ico.org.uk)

7.4 Exercising Your Rights

To exercise any of these rights, contact us at team@prymrhub.com with details about your request. We will respond within the timeframes required by applicable law (typically 30-45 days). We may need to verify your identity before processing certain requests to protect your information.

8. Marketing Communications

8.1 Opt-In and Consent

If you provide your email address during purchase, you consent to receive transactional communications (order confirmations, support responses, refund notifications, product updates). For marketing communications (newsletters, promotions, announcements), we may include a single opt-in at checkout for U.S. customers.

For European Union and United Kingdom residents, we require explicit, separate consent for marketing communications. You will be given a clearly distinguishable option to opt in to marketing emails separate from your purchase consent.

You may also voluntarily subscribe to our newsletter or marketing communications through forms on prymrhub.com.

8.2 Opt-Out

You may unsubscribe from marketing communications at any time by:

  • Clicking the "unsubscribe" link at the bottom of any marketing email
  • Emailing us at team@prymrhub.com with "Unsubscribe" in the subject line

Unsubscribing from marketing does not affect your continued receipt of transactional communications related to your purchase.

9. Data Security

We implement reasonable technical and organizational security measures to protect your information, including:

  • Encryption of data in transit (HTTPS)
  • Secure payment processing through Lemon Squeezy
  • Access controls limiting who can view customer information
  • Regular review of our security practices

However, no method of internet transmission or electronic storage is 100% secure. While we take security seriously, we cannot guarantee absolute security of information transmitted to or stored by us or our service providers.

10. Children's Privacy

Prymr is intended for use by businesses and professionals. We do not knowingly collect or solicit personal information from individuals under 13 years of age, in compliance with the Children's Online Privacy Protection Act (COPPA). We do not target our services to individuals under 18 years of age. If we discover we have inadvertently collected information from anyone under 13, we will delete it promptly.

11. International Users

Prymr is operated from the United States. If you access prymrhub.com from outside the United States, your information will be transferred to, stored in, and processed in the United States.

For European Union and United Kingdom residents, this transfer is conducted under appropriate safeguards as required by GDPR and UK GDPR, including Standard Contractual Clauses where applicable. By using our website or purchasing the Product, you consent to this transfer.

We do not currently restrict purchases by geographic region, but we reserve the right to refuse service in jurisdictions where we cannot lawfully sell or process payments.

12. Third-Party Links and Services

Prymrhub.com and the Product may reference, link to, or recommend third-party services (including AI tools such as Claude, ChatGPT, Copilot, Gemini, and others). We are not responsible for the privacy practices, security, or content of these third parties. We encourage you to review their respective privacy policies before engaging with them.

The Prymr Product itself, once deployed on your firm's infrastructure, does not connect to or share data with any third-party services. Your firm's use of third-party AI tools through prompts or guides included in the Product is governed by those tools' own terms and privacy policies.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. The "Last Updated" date at the top reflects the most recent version. Material changes will be communicated through email (to active customers and newsletter subscribers) or through a prominent notice on prymrhub.com. Continued use of our website or services after changes constitutes acceptance of the updated Privacy Policy.

14. Contact Us

If you have questions about this Privacy Policy, want to exercise your rights, or have privacy-related concerns, contact us at:

Vivaz LLC dba Prymr 111 N. Wabash Avenue, #3067 Chicago, IL 60602 United States

Email: team@prymrhub.com

We aim to respond to all privacy inquiries within 14 business days, and within the timeframes required by applicable law where shorter response periods apply.